Which can lead to more art sales?
Getting noticed by the right people such as Gallery owners, Art Licensing companies, Art Magazine editors is very important.
Here are 5 important elements to take into consideration.
LIU YUYI, 刘宇一
- Website and Social Media
The very first thing an editor, gallery owner or art director of an art licensing company will do is take a look at your website and social media platforms.
So make sure that you have your current art work in place and up to date.
– post consistently
– list your achievements
– story telling on your blog
– up-date your portfolio on a regular basis
– list all your relevant contact information
2. Document your artwork
Editors, gallery owners and art directors are very interested in seeing how you document your art work. How did you start the project, what gave you the idea to make what you are making, what materials have you used?
An artist who has documented their art work with photographs, video’s and text documents is more likely to be selected by an editor, gallery or art director over an artist who can only show the finished results.
You need to tell your story. Here are a few ways you can do that.
– make progress photographs and video’s
– show the studio where you are working
– show the art materials and tools that you are using
– list the materials you use
– make pictures and videos of every phase in your work from sketch to varnished and framed piece.
– document how you package and ship your art work.
– also have a description of your process in a text document
3. Be unique
Your style has got to have a wow factor! Use unusual colour combinations or different surfaces or techniques and tools. Perhaps your work is different because of the unique subjects you use in your art work.
4. Communicate
Once you have established contact with an editor, gallery or art director, keep the conversation alive and remain in regular contact. They will ask you for additional information such as high resolution images and text documents, so make sure to respond quickly as there are deadlines. Also have your Artist Statement, Artist Biography and Resume up-dated and ready to send out.
It’s your responsibility to keep in regular contact and make this a success.
5. Create an eye catching header for your e-mail
You want to catch the attention of your reader. Editors, gallery owners and art directors get hundreds of e-mails a day. So you want your e-mail to stand out so that they will read it and be curious about the content. So make sure to use an eye catching header when you write your e-mail.
Use these 5 elements and get noticed by the right people and get your art story out there! Good luck!
A practical checklist for you to go through.
Checklist
Thank you frом advice of DUTCHARTBOX
Until next time,
Artist Nata Shemshur
https://www.natashemshur.com
https://linktr.ee/ArtNataShemshur
Art is life 
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